Welcome to LANXESS Annual Report 2012!

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Destination: the global market

Markus Brückner, our Public Affairs Manager, explains the LANXESS fuel savings app to Ibrahim Erdogmus of Reifen4. me. This app allows drivers to quickly and easily calculate how much money and CO2 they can save by using green tires. It has been tested and certified by the TÜV Rheinland inspection agency. Around 180,000 users have already accessed the app on the Internet or downloaded it (http://app.green-mobility.de).

A study conducted by the Technical University of Munich on behalf of LANXESS found that, thanks to a reduction in fuel consumption coupled with only slightly higher costs, the switch to green tires is amortized far more quickly than, for example, changing to a start-stop system or a hybrid engine. Drivers also achieve a higher CO2 reduction for each additionally invested euro than for other green investments. If all the vehicles in the world were fitted with these modern high-performance tires, annual fuel savings of some 20 billion liters could be achieved and CO2 emissions reduced by around 50 million tons each year.

The E.U. tire label introduced in November 2012 also makes it easier to choose the right tires. The label classifies the rolling resistance (fuel consumption) and wet grip (safety) of new tires using a scale ranging from A (best performance) to G. It also indicates the level of rolling noise. The E.U. model gives green tires a particularly good rating and is familiar to consumers from the similar system used for refrigerators and washing machines. Outside the European Union, tire labeling is also compulsory in South Korea. Some countries have so far opted for voluntary labeling, while others are currently debating or planning mandatory requirements.

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